From the
shop floor
to European
wholesale.
20 years of hands-on experience across fashion retail, sales management and international distribution.
I've experienced the fashion business from every angle: selling in stores, running my own retail businesses, managing brands and building commercial networks.
Today, I bring that experience together at THE ARCH to help ambitious brands enter new markets, build the right partnerships and strengthen their retail performance.
THE ARCH
Every angle
of fashion distribution.
Store, owner, brand and agency. Four complementary experiences behind every recommendation I make.
Starting on the shop floor.
- Floor Manager · Celio / Blue Box
Team management, customer experience, merchandising and day-to-day commercial performance.
Owning and running stores.
- Urban Market · 2 stores
- APPAREL STORE · 1 store
Running three stores, selecting collections, managing the business and understanding the real constraints of an independent retailer.
Managing sales for fashion brands.
- Account Management · Tommy Hilfiger / ONLY
- Sales Management · School Rag / Kiliwatch / ONLY (BESTSELLER Group)
Sales management, account development, buyer relationships and distribution network coordination.
Building distribution networks.
- 10 years · SR APPAREL AGENCY
- General Agent France · D.FRANKLIN
- International Consultant · FNAD
Sales representation, wholesale development and partner selection, alongside international business development, market expansion and commercial network development.
International
consultant.
Connecting brands, markets and commercial opportunities across Europe.
As International Consultant at FNAD: international business development, market expansion and commercial network development. A role distinct from, and complementary to, my agency and showroom work.
The Netherlands
& Denmark.
Two markets that shaped my career, and where I keep a close, active network today.
Amsterdam and beyond.
A dense network of brands, agents and showrooms, with names such as Studio Amaya, Doré & Rose and TØTE.
The Scandinavian school.
A formative experience with the Danish fashion groups, including DK Company and BESTSELLER.
One partner.
Both sides
of the table.
I know what a buyer expects, what a store needs and what a brand must prepare. THE ARCH puts that experience to work for your next market.
Experience,
put to work.
Each THE ARCH service draws directly on this background.
DTC → B2B
Commercial readiness informed by real experience on both sides of the buying relationship.
Explore DTC to B2B →European Wholesale
Hands-on knowledge of sales networks, commercial representation and market development.
Enter Europe →Retail & Stores
Store audits and team coaching grounded in direct retail management and ownership experience.
Explore retail solutions →Let's build your
next market.
Tell me about your brand, your markets and your timing. I'll come back to you with a first read on where to start.