for consumer brands
You built
the brand.
Now build
the wholesale
business.
Your European growth partner. From market entry and wholesale development to direct commercial execution and retail performance.
→B2B Built for your
next market 2026 / 27
DTC → B2B
Turn online success into a wholesale-ready business.
Pricing, margins, commercial readiness and distribution strategy.
Explore DTC to B2B →European Wholesale
Your entry point to Europe. Strategy, partners and hands-on execution.
Market prioritisation, qualified introductions, launch representation and externalised sales management, with a launch-agent mandate or a distribution model suited to each market.
Enter Europe →Retail & Stores
Your store is a community. Run it like one.
360° store audits, team coaching, community building and franchise development with a specialist partner.
Explore retail solutions →One partner.
Four ways to grow.
From preparation to seasonal sales, each service can be used on its own or as part of a full market entry.
Wholesale Readiness
Pricing, margins, positioning and B2B preparation.
Go-to-Market Strategy
Priority countries, channels and actionable market-entry plans.
Partner Matchmaking & Launch
Qualified agents, distributors, showrooms and targeted first accounts. Direct launch representation where appropriate.
Externalised Sales Management
Partner coordination, seasonal sales, retail accounts and reorders.
The Bridge
Method™
A pragmatic, step-by-step process to turn a consumer brand into a European wholesale story.
Understand the Brand
Positioning, potential and market fit, assessed before any outreach.
Build the Economics
Wholesale pricing and margins that work for the brand and its partners.
Map the Markets
Priority countries and the right entry model for each.
Select the Partners
Agents, distributors and showrooms matched to the brand and the territory.
Launch & Manage
First accounts, seasonal campaigns and follow-up on the ground.
Grow Deliberately
Reorders, new accounts and the next market, one step at a time.
Europe is not
one market.
Different markets. Different structures. Different consumer behaviours. One clear approach, country by country.
- Different marketsBuying calendars, retail landscapes and price sensitivity vary by country.
- Different structuresAgents, distributors, showrooms or direct accounts, depending on the territory.
- Different consumer behavioursMessaging, collection and pricing adapted without diluting the brand.
Your store is
a community.
Independent retail needs a new playbook. I help stores work like creators with their audience, and back every decision with hard numbers.
360° Store Audit
Buying budgets, customer interactions, visit frequency, marketing and services, with a clear action plan.
Community & Team Coaching
Teams that engage, create content and bring customers back, the way a creator grows an audience.
Retail Expansion & Franchise
Retail network development and franchise solutions through a specialised partner.
Experience you
can actually use.
Strategic expertise. Real market experience. Direct access to the right partners.
Founded by Alexandre Lehoux, with more than 20 years in fashion wholesale: Tommy Hilfiger / PVH, Groupe Philippe Bouloux, and a decade running a multi-brand showroom in South-East France.
Ready for your
next market?
Tell me about your brand, your markets and your timing. Use the form below or contact me directly.